We are on a continuous quest to develop newer,
better ways of working, bringing a ‘can do’ creative
and lateral thinking mindset to our work in developing
IT business systems. Contact us today to discuss any
of our products.
ISSUES: As the product enters the market, sales volumes increase
alongside product awareness. As rival products begin to enter the market,
competition grows, putting downward pressure on pricing.
SOLUTIONS: PRODIGY enables product managers to integrate market
research into product monitoring and development.
Maturity: Manage wide availability and issues around competitor growth
ISSUES: Sales are at their highest, but so is competition.
Extending the product lifecycle to grow or sustain market share
and profitability depends on continuous iterative development
and product differentiation.
SOLUTIONS: PRODIGY integrates detailed sales feedback
information for product managers and iterative technical teams.
ISSUES: Falling buyer numbers bring falling sales
and fewer competitors. The market starts to shrink, along
with sales volumes and profits. CEOs and Senior Managers have
important decisions to make. Maintain and upgrade?
Harvest product for niche segment? Discontinue?
SOLUTIONS: PRODIGY provides a complete repository documenting
the entire product history - with complete information to enable
product managers to make informed decisions based on accurate and
always up to date market information.
End of life: Retire the product
ISSUES: The decision to retire the product is made
and teams must work together to plan the product’s exit
in a way that retains strong customer relationships and
safeguards and further strengthens the brand.
SOLUTIONS: PRODIGY contains all the information
and data necessary to create a product exit plan and
manage the mechanics of product retirement across all
See how your organisation could benefit from Prodigy